1. What kind of prize would you work hardest for, and what punishment would you work hardest to avoid? The answer to this question might help identify the true motive behind an individual’s drive. Beyond surface-level things, what is really motivating people? What do they really care about? And what type of pain or pleasure matters to them? On an instinctual level, what really matters the most in both a positive and negative way? In a way, this answer also reflects values.