This takes us to the central neoclassical economics story of the supposed efficiency of a competitive, capitalist, market system that goes back to the eighteenth century and Adam Smith, with little fundamental variation to today. Codified at the end of the nineteenth century in what was called the “neoclassical synthesis,” the belief that a market system is “efficient” rests on the behavior of an abstraction economists call “perfect competition.” Under perfect competition, firms maximize profits, consumers maximize their happiness (which economists call “utility” to make it sound more
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