Exit Rich: The 6 P Method to Sell Your Business for Huge Profit

by Michelle Seiler Tucker

Get them emotionally involved in running the business. If a buyer cannot see themselves running and improving your operation, they are not the right buyer. To prevent wasted time and effort, it is always better to know early on.

Remember the oil field manufacturing story? The strategic buyer was buying patrons and intellectual property; they wanted the BP contract and were willing to pay 65 percent more for 70 percent of the company, because they knew they could