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Otis Chandler
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Wanting: The Power of Mimetic Desire in Everyday Life, by Luke Burgis

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He taught Jobs that strange or shocking behavior mesmerizes people. People are drawn to others who seem to play by different rules. (Reality TV exploits this.)3
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Wanting: The Power of Mimetic Desire in Everyday Life
Wanting: The Power of Mimetic Desire in Everyday Life
by Luke Burgis
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