On the internet, consumers pay more to get faster speeds. That put the pressure on telecommunication companies to compete by making connections faster. The faster the internet became, the more people put on it. The more content that was on the internet, the more consumers started logging on. The more people trying to access a given resource on the internet, the more expensive hosting those resources on your own machines became. Eventually, this flipped the value proposition of the computer industry by making it cheaper to process data “in the cloud” than it was to process it locally.