Women have been brought up to doubt themselves constantly, while men grow up full of confidence, however way off base that may be in reality – or at the very least they’re extremely good at concealing their shortcomings. There was an exasperating piece of research done by LinkedIn that showed that when a man sees a job advertised he’s likely to ‘give it a go’ and ‘see how it turns out’, while women ‘tend not to apply unless they’re sure they’re really cut out for the post’.8
