Beyond Order: 12 More Rules for Life

by Jordan B. Peterson

If you make what you want clear and commit yourself to its pursuit, you may fail. But if you do not make what you want clear, then you will certainly fail. You cannot hit a target that you refuse to see. You cannot hit a target if you do not take aim. And, equally dangerously, in both cases: you will not accrue the advantage of aiming, but missing. You will not benefit from the learning that inevitably takes place when things do not go your way. Success at a given endeavor often means trying, falling short, recalibrating (with the new knowledge generated painfully by the failure), and then trying again and falling short—often repeated, ad nauseam. Sometimes all that learning, impossible without the failure, leads you to see that aiming your ambition in a different direction would be better (not because it is easier; not because you have given up; not because you are avoiding—but because you have learned through the vicissitudes of your experience that what you seek is not to be found where you were looking, or is simply not attainable in the manner by which you chose to pursue it).