Step 1: Make a deadline. Deadlines are one of the most efficient ways to motivate someone to take action. Short deadlines work especially well. Imagine you get an email from your bank telling you to change your password. They don’t provide a deadline. How likely are you to do it? You might intend to change it, but since it seems like you can do it anytime, you’ll likely forget about it before taking action. You’ll fall into the intention-action gap.
