many consumer items are “searchable goods”: things like cameras, laundry detergent, and big-screen TVs that can be measured based on their objective attributes. These differ from “experience goods,” which they define as being “judged by the feelings they evoke, rather than the functions they perform. Examples include movies, perfume, puppies, and restaurant meals—goods defined by attributes that are subjective, aesthetic, holistic, emotive, and tied to the production of sensation.
