Here’s an example of how that plays out with our food choices. A few years ago, Google diagnosed its employees with “an M&M problem.” To nudge them into making healthier food decisions, an internal team of behavioral scientists changed the environment in which the snacks were presented. They stopped offering M&M’s in giant clear bins that enticed snackers with the multicolored chocolate treats. They moved the candies to clearly labeled but opaque containers, where they would be less tempting. Healthier snacks, like dried figs and pistachios, sat nearby in clear glass jars. These were bright
...more