Name the topic + Describe the intent + Get to the point Let’s take a look at some examples. Example #1 Context: I’m working on the Jefferson account. Intent: I’ve got good news. Key message: We just got them as a new client. Example #2 Context: I read the report you sent me. Intent: Can you explain something? Key message: I want to understand the change in timeline. Example #3 Context: I reviewed the new IT policy. Intent: I need you to take action. Key message: Our firewall is no longer compliant. Example #4 Context: I want to reward my team. Intent: You should know . . . Key message: I’m
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