Note that there is a big assumption here, which may not be true in your organization: We assume that the product leaders are generally at the same peer level with the other key executives and stakeholders in the organization. Normally, in a tech‐powered product company, they are. However, in some older, pre‐internet companies, the product leaders are buried under someone like a CIO, CTO, or inside of individual businesses (all clear signs of the subservient feature team model). In this case, it is politically much more difficult to get the senior vice president of sales or the chief marketing
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