Donnie Berkholz

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Another effective way to communicate a product vision is with storyboarding, much like what is done to create and share an outline of a movie. As with a video showing off a visiontype, a storyboard focuses on the emotion and the customer experience and not on the details. Because this is about communicating a product vision, and because the product vision is meant to be told from the users' perspective, your product designers will need to play a key role—both in crafting the experience and in determining the best way to communicate that experience.
Empowered: Ordinary People, Extraordinary Products
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