So many companies still have the old IT mindset when it comes to technology. It's viewed as a necessary cost rather than the core business enabler it needs to be. The people who work on the technology teams are literally there “to serve the business,” and the technology managers and leaders are there to facilitate serving the business. Or it's shoved off to the side in some “digital” business unit. The technology teams are disconnected from the real customers—in fact, they're encouraged to think of their stakeholders as their customers.
