The structure is to write the narrative itself in a few pages and then follow this with an FAQ. The idea is to anticipate the different concerns and objections that might come from key executives and stakeholders, take the time to consider and write up clear answers to these objections, and then review these responses with the people that have these concerns. When the executive later reads this narrative, she can see that you anticipated the issues and considered the response, and she knows that you have done your homework.
