Matthew Kern

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We need to find a solution that works. By that we mean that it is valuable (valuable enough that target customers will actually buy it or choose to use it), it is usable (so users can actually experience that value), it is feasible (so we can actually deliver that value), and it is viable for our business (so the rest of our company can effectively market, sell, and support the solution).
Matthew Kern
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Empowered: Ordinary People, Extraordinary Products
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