The first thing I like to emphasize is to be very specific and protective over the term “customer.” It is an all‐too‐common problem where a product person thinks she has many different “customers.” In addition to the actual paying customers, she views each stakeholder as a customer, and she views the customer service team as her customer, and she views the CEO as one of her customers too.
We may have a lot of users, but customers are sacred.
