So, what happens when a team fails to deliver on one or more of their team objectives? The first thing to keep in mind is that accountability is directly related to ambition. If the team was asked to be very ambitious (e.g., a moon shot) and the attempts failed to generate the desired results, then that is largely expected. However, if the team was asked to be conservative (e.g., a roof shot), or even more important, if they were asked to make a high‐integrity commitment and they failed to deliver in this situation, then this is where accountability comes into play.
