Bob Gregor

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But, as I said above, sometimes not even a single one of the engineers has any desire to do anything other than code. In this case, my discussion moves to the head of engineering, and I explain that she has mercenaries and not missionaries, and why she needs to raise the bar on hiring engineers. At a minimum, she needs at least one true tech lead on each product team, and discovery is one of the big responsibilities of the tech lead.
Empowered: Ordinary People, Extraordinary Products
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