Some companies refer to the product vision as their “North Star”—in the sense that no matter what product team you're on, and whatever specific problem you're trying to solve, you can all see and follow the North Star. You always know how your piece contributes to the more meaningful whole. More generally, the product vision is what keeps us inspired and excited to come to work each day—month after month, year after year. It is worth noting that the product vision is typically the single most powerful recruiting tool for strong product people.
