But I can't tell you how many companies I've gone into that have on an office wall or spreadsheet a list of literally 50 major objectives or initiatives they're pursuing. And each product team complains to me that they really have no time to pursue their own team's product work because they have obligations that cover more than 100 percent of their available time, not to mention all the “keep‐the‐lights‐on” work and dealing with tech debt. Moreover, many of these 50 major objectives or initiatives are truly hard problems, and just getting a little time slice and no clear ownership from a
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