Michael Goitein

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The essential point of team objectives is to empower a team by: (a) giving them a problem to solve rather than a feature to build, and (b) ensuring they have the necessary strategic context to understand the why and make good decisions. The most important point to understand about team objectives is that, first and foremost, they are intended to give the product team the space to come up with solutions to hard and important problems.
Empowered: Ordinary People, Extraordinary Products
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