Product Vision and Principles The product vision describes the future we are trying to create and, most important, how it improves the lives of our customers. It is usually between 3 and 10 years out. The product vision serves as the shared goal for the product organization. There may be any number of cross‐functional, empowered product teams—ranging from a few in a startup, to hundreds in a large enterprise—but they all need to head in the same direction and contribute in their own way to solving the larger problem.
