Michael Goitein

27%
Flag icon
It is natural for the prospect to try to dictate requirements for features, but your job is to work to understand their underlying issues and constraints, and then work collaboratively with your prospective customers to determine if there's a general solution that will meet their needs. This form of collaboration is at the heart of the customer discovery program technique.1
Michael Goitein
Or with stakeholders
Empowered: Ordinary People, Extraordinary Products
Rate this book
Clear rating
Open Preview