Michael Goitein

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Especially in medium to large‐sized companies, so much of product involves persuasion. This involves convincing your team and your stakeholders that you understand what you need to do, and you've got a solid plan to deliver. My favorite technique for developing a strong and compelling argument is the written narrative, which is discussed in Chapter 11, The Written Narrative. I also encourage PMs to take a presentation skills class where your presentations are video recorded and you are provided professional critiques. I've personally taken this class twice over my career and consider it ...more
Empowered: Ordinary People, Extraordinary Products
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