This means not making a commitment unless and until her product team has had the opportunity to do sufficient product discovery to reasonably consider the risks of value, usability, feasibility, and viability. And just to be explicit, that means leaning on the expertise and experience of the designer and engineers. Moreover, with an empowered product team, it's not sufficient just to ship something when promised. What you ship must actually work—it must solve the problem for the customer and/or the business. This is much more difficult.

