Di Wu

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Variability in judgments is also expected and welcome in a competitive situation in which the best judgments will be rewarded. When several companies (or several teams in the same organization) compete to generate innovative solutions to the same customer problem, we don’t want them to focus on the same approach. The same is true when multiple teams of researchers attack a scientific problem, such as the development of a vaccine: we very much want them to look at it from different angles.
Noise: A Flaw in Human Judgment
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