Noise: A Flaw in Human Judgment

by Daniel Kahneman

This example illustrates a different type of bias, which we call conclusion bias, or prejudgment. Like Lucas, we often start the process of judgment with an inclination to reach a particular conclusion. When we do that, we let our fast, intuitive System 1 thinking suggest a conclusion. Either we jump to that conclusion and simply bypass the process of gathering and integrating information, or we mobilize System 2 thinking—engaging in deliberate thought—to come up with arguments that support our prejudgment. In that case, the evidence will be selective and distorted: because of confirmation bias and desirability bias, we will tend to collect and interpret evidence selectively to favor a judgment that, respectively, we already believe or wish to be true.