Todd Mundt

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Resist premature intuitions. We have described the internal signal of judgment completion that gives decision makers confidence in their judgment. The unwillingness of decision makers to give up this rewarding signal is a key reason for the resistance to the use of guidelines and algorithms and other rules that tie their hands. Decision makers clearly need to be comfortable with their eventual choice and to attain the rewarding sense of intuitive confidence. But they should not grant themselves this reward prematurely. An intuitive choice that is informed by a balanced and careful ...more
Noise: A Flaw in Human Judgment
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