I’m glad there’s more than one marinara sauce to choose from. But after the first few variations, presenting me with another 20 is not going to rock my world. There’s essentially no chance that the additional options will be a game-changer for my pasta bake, but every new consideration does impose an additional search cost. God forbid I make a dumb mistake on my tax return because I used the last dregs of my mental energy debating the relative merits of chunky tomato vs Italian herbs.
