Generating better options is much more important than trying to make perfect decisions Consumer capitalism gives the illusion of great choice, even while it traps us within one small sector of the total space of possibilities, squandering our time and attention on a narrow range of standardised options. When information costs more than it's worth, the only winning move is to carefully steward your ignorance—to strike at the root of the possibility tree, and refuse to engage with its branching confusopolies. Rationality is not about making perfect decisions, but choosing what to choose.
