There all kinds of misconceptions about charisma, which, paradoxically, only add to its mystique. Charisma has little to do with an exciting physical appearance or a colorful personality, qualities that elicit short–term interest. Particularly in times of trouble, people are not looking for entertainment— they want security, a better quality of life, social cohesion. Believe it or not, a plain-looking man or woman with a clear vision, a quality of single-mindedness, and practical skills can be devastatingly charismatic, provided it is matched with some success.
