Edwin Setiadi

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It is always unwise to engage an individual or the public in any kind of argument. They will resist you. Instead of trying to change people’s ideas, try to change their identity, their perception of reality, and you will have far more control of them in the long run. Tell them who they are, create an image, an identity that they will want to assume. Make them dissatisfied with their current status.
The Art of Seduction
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