Part of John F. Kennedy’s election strategy in 1960 was to make Americans unhappy about the 1950s, and how far the country had strayed from its ideals. In talking about the 1950s, he did not mention the nation’s economic stability or its emergence as a superpower. Instead, he implied that the period was marked by conformity, a lack of risk and adventure, a loss of our frontier values. To vote for Kennedy was to embark on a collective adventure, to go back to ideals we had given up.