Making your targets feel dissatisfied and in need of your attention is essential, but if you are too obvious, they will see through you and grow defensive. There is no known defense, however, against insinuation—the art of planting ideas in people’s minds by dropping elusive hints that take root days later, even appearing to them as their own idea. Insinuation is the supreme means of influencing people. Create a sublanguage—bold statements followed by retraction and apology, ambiguous comments, banal talk combined with alluring glances—that enters the target’s unconscious to convey your real
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