The Art of Seduction

by Robert Greene

the essence of seduction is constant: never be forceful or direct; instead, use pleasure as bait, playing on people’s emotions, stirring desire and confusion, inducing psychological surrender. In seduction as it is practiced today, the methods of Cleopatra still hold.

Falling in love is a matter not of magic but of psychology. Once you understand your target’s psychology, and strategize to suit it, you will be better able to cast a “magical” spell. A seducer sees love not as sacred but as warfare, where all is fair. Seducers are never self-absorbed. Their gaze is directed outward, not inward. When they meet someone their first move is to get inside that person’s skin, to see the world through their eyes.

What people lack in life is not more reality but illusion, fantasy, play. The clothes that seducers wear, the places they take you to, their words and actions, are slightly heightened—not overly theatrical but with a delightful edge of unreality, as if the two of you were living out a piece of fiction or were characters in a film. Seduction is a kind of theater in real life, the meeting of illusion and reality.

Every seduction has two elements that you must analyze and understand: first, yourself and what is seductive about you; and second, your target and the actions that will penetrate their defenses and create surrender. The two sides are equally important. If you strategize without paying attention to the parts of your character that draw people to you, you will be seen as a mechanical seducer, slimy and manipulative. If you rely on your seductive personality without paying attention to the other person, you will make terrible mistakes and limit your potential.

Successful seductions begin with your character, your ability to radiate some quality that attracts people and stirs their emotions in a way that is beyond their control. Hypnotized by your seductive character, your victims will not notice your subsequent manipulations. It will then be child’s play to mislead and seduce them.

Sirens have an abundance of sexual energy and know how to use it. Rakes insatiably adore the opposite sex, and their desire is infectious. Ideal Lovers have an aesthetic sensibility that they apply to romance. Dandies like to play with their image, creating a striking and androgynous allure. Naturals are spontaneous and open. Coquettes are self-sufficient, with a fascinating cool at their core. Charmers want and know how to please—they are social creatures. Charismatics have an unusual confidence in themselves. Stars are ethereal and envelop themselves in mystery.

the Siren A man is often secretly oppressed by the role he has to play—by always having to be responsible, in control, and rational. The Siren is the ultimate male fantasy figure because she offers a total release from the limitations of his life. In her presence, which is always heightened and sexually charged, the male feels transported to a world of pure pleasure. She is dangerous, and in pursuing her energetically the man can lose control over himself, something he yearns to do. The Siren is a mirage; she lures men by cultivating a particular appearance and manner. In a world where women are often too timid to project such an image, learn to take control of the male libido by embodying his fantasy.

Just as the ancient sailors had to row and steer, ignoring all distractions, a man today must work and follow a straight path in life. The call of something dangerous, emotional, unknown is all the more powerful because it is so forbidden. Think of the victims of the great Sirens of history: Paris causes a war for the sake of Helen of Troy, Caesar risks an empire and Antony loses his power and his life for Cleopatra, Napoleon becomes a laughingstock over Josephine, DiMaggio never gets over Marilyn, and Arthur Miller can’t write for years. A man is often ruined by a Siren, yet cannot tear himself away.

the Rake A woman never quite feels desired and appreciated enough. She wants attention, but a man is too often distracted and unresponsive. The Rake is a great female fantasy figure—when he desires a woman, brief though that moment may be, he will go to the ends of the earth for her. He may be disloyal, dishonest, and amoral, but that only adds to his appeal. Unlike the normal, cautious male, the Rake is delightfully unrestrained, a slave to his love of women. There is the added lure of his reputation: so many women have succumbed to him, there has to be a reason. Words are a woman’s weakness, and the Rake is a master of seductive language. Stir a woman’s repressed longings by adapting the Rake’s mix of danger and pleasure.

In seduction there is often a dilemma: to seduce you need planning and calculation, but if your victim suspects that you have ulterior motives, she will grow defensive. Furthermore, if you seem to be in control, you will inspire fear instead of desire. The Ardent Rake solves this dilemma in the most artful manner. Of course he must calculate and plan—he has to find a way around the jealous husband, or whatever the obstacle is. It is exhausting work. But by nature, the Ardent Rake also has the advantage of an uncontrollable libido. When he pursues a woman, he really is aglow with desire; the victim senses this and is inflamed, even despite herself.

The Ardent Rake teaches us a simple lesson: intense desire has a distracting power on a woman, just as the Siren’s physical presence does on a man. A woman is often defensive and can sense insincerity or calculation. But if she feels consumed by your attentions, and is confident you will do anything for her, she will notice nothing else about you, or will find a way to forgive your indiscretions. This is the perfect cover for a seducer. The key is to show no hesitation, to abandon all restraint, to let yourself go, to show that you cannot control yourself and are fundamentally weak. Do not worry about inspiring mistrust; as long as you are the slave to her charms, she will not think of the aftermath.

The great seducers do not offer the mild pleasures that society condones. They touch a person’s unconscious, those repressed desires that cry out for liberation. Do not imagine that women are the tender creatures that some people would like them to be. Like men, they are deeply attracted to the forbidden, the dangerous, even the slightly evil.

Always remember: if you are to play the Rake, you must convey a sense of risk and darkness, suggesting to your victim that she is participating in something rare and thrilling—a chance to play out her own rakish desires.

The Rake never worries about a woman’s resistance to him, or for that matter about any other obstacle in his path—a husband, a physical barrier. Resistance is only the spur to his desire, enflaming him all the more.

Remember: if no resistances or obstacles face you, you must create them. No seduction can proceed without them. The Rake is an extreme personality. Impudent, sarcastic, and bitingly witty, he cares nothing for what anyone thinks. Paradoxically, this only makes him more seductive.

Symbol: Fire. The Rake burns with a desire that enflames the woman he is seducing. It is extreme, uncontrollable, and dangerous. The Rake may end in hell, but the flames surrounding him often make him seem that much more desirable to women.

the Ideal lover Most people have dreams in their youth that get shattered or worn down with age. They find themselves disappointed by people, events, reality, which cannot match their youthful ideals. Ideal Lovers thrive on people’s broken dreams, which become lifelong fantasies. You long for romance? Adventure? Lofty spiritual communion? The Ideal Lover reflects your fantasy. He or she is an artist in creating the illusion you require, idealizing your portrait. In a world of disenchantment and baseness, there is limitless seductive power in following the path of the Ideal Lover.

The Ideal Lover is rare in the modern world, for the role takes effort. You will have to focus intensely on the other person, fathom what she is missing, what he is disappointed by. People will often reveal this in subtle ways: through gesture, tone of voice, a look in the eye. By seeming to be what they lack, you will fit their ideal.

Each of us carries inside us an ideal, either of what we would like to become, or of what we want another person to be for us. This ideal goes back to our earliest years—to what we once felt was missing in our lives, what others did not give to us, what we could not give to ourselves. Maybe we were smothered in comfort, and we long for danger and rebellion. If we want danger but it frightens us, perhaps we look for someone who seems at home with it. Or perhaps our ideal is more elevated—we want to be more creative, nobler, and kinder than we ever manage to be. Our ideal is something we feel is missing inside us.

People are always vulnerable to insinuations like this, which stroke their vanity, almost everyone’s weak spot. Hint at something for them to aspire to, reveal your faith in some untapped potential you see in them, and you will soon have them eating out of your hand.

the Dandy Most of us feel trapped within the limited roles that the world expects us to play. We are instantly attracted to those who are more fluid, more ambiguous, than we are—those who create their own persona. Dandies excite us because they cannot be categorized, and hint at a freedom we want for ourselves. They play with masculinity and femininity; they fashion their own physical image, which is always startling; they are mysterious and elusive. They also appeal to the narcissism of each sex: to a woman they are psychologically female, to a man they are male. Dandies fascinate and seduce in large numbers. Use the power of the Dandy to create an ambiguous, alluring presence that stirs repressed desires.

Do not be one of those who believe that what is most seductive is being devastatingly masculine. The Feminine Dandy has a much more sinister effect. He lures the woman in with exactly what she wants—a familiar, pleasing, graceful presence. Mirroring feminine psychology, he displays attention to his appearance, sensitivity to detail, a slight coquettishness—but also a hint of male cruelty. Women are narcissists, in love with the charms of their own sex. By showing them feminine charm, a man can mesmerize and disarm them, leaving them vulnerable to a bold, masculine move.

the Natural Childhood is the golden paradise we are always consciously or unconsciously trying to re-create. The Natural embodies the longed-for qualities of childhood—spontaneity, sincerity, unpretentiousness. In the presence of Naturals, we feel at ease, caught up in their playful spirit, transported back to that golden age. Naturals also make a virtue out of weakness, eliciting our sympathy for their trials, making us want to protect them and help them. As with a child, much of this is natural, but some of it is exaggerated, a conscious seductive maneuver. Adopt the pose of the Natural to neutralize people’s natural defensiveness and infect them with helpless delight.

Adult imps are seductive because of how different they are from the rest of us. Breaths of fresh air in a cautious world, they go full throttle, as if their impishness were uncontrollable, and thus natural. If you play the part, do not worry about offending people now and then—you are too lovable and inevitably they will forgive you. Just don’t apologize or look contrite, for that would break the spell. Whatever you say or do, keep a glint in your eye to show that you do not take anything seriously.

Undefensive lovers have somehow circumvented the self-protective process, retaining the playful, receptive spirit of the child. They often manifest this spirit physically: they are graceful, and seem to age less rapidly than other people. Of all the Natural’s character qualities, this one is the most useful. Defensiveness is deadly in seduction; act defensive and you’ll bring out defensiveness in other people. The undefensive lover, on the other hand, lowers the inhibitions of his or her target, a critical part of seduction. It is important to learn to not react defensively: bend instead of resist, be open to influence from others, and they will more easily fall under your spell.

the Coquette The ability to delay satisfaction is the ultimate art of seduction—while waiting, the victim is held in thrall. Coquettes are the grand masters of this game, orchestrating a back-and-forth movement between hope and frustration. They bait with the promise of reward—the hope of physical pleasure, happiness, fame by association, power—all of which, however, proves elusive; yet this only makes their targets pursue them the more. Coquettes seem totally self-sufficient: they do not need you, they seem to say, and their narcissism proves devilishly attractive. You want to conquer them but they hold the cards. The strategy of the Coquette is never to offer total satisfaction. Imitate the alternating heat and coolness of the Coquette and you will keep the seduced at your heels.

To understand the peculiar power of the Coquette, you must first understand a critical property of love and desire: the more obviously you pursue a person, the more likely you are to chase them away. Too much attention can be interesting for a while, but it soon grows cloying and finally becomes claustrophobic and frightening. It signals weakness and neediness, an unseductive combination. How often we make this mistake, thinking our persistent presence will reassure.

Low self-esteem repels, confidence and self-sufficiency attract. The less you seem to need other people, the more likely others will be drawn to you. Understand the importance of this in all relationships and you will find your neediness easier to suppress. But do not confuse self-absorption with seductive narcissism. Talking endlessly about yourself is eminently anti-seductive, revealing not self-sufficiency but insecurity.

the Charmer Charm is seduction without sex. Charmers are consummate manipulators, masking their cleverness by creating a mood of pleasure and comfort. Their method is simple: they deflect attention from themselves and focus it on their target. They understand your spirit, feel your pain, adapt to your moods. In the presence of a Charmer you feel better about yourself. Charmers do not argue or fight, complain, or pester—what could be more seductive? By drawing you in with their indulgence they make you dependent on them, and their power grows. Learn to cast the Charmer’s spell by aiming at people’s primary weaknesses: vanity and self-esteem.

Never mistake people’s exterior characteristics for reality, for the character they show on the surface may be merely a reflection of the people with whom they have been most in contact, or a front disguising its own opposite. A gruff exterior may hide a person dying for warmth; a repressed, sober-looking type may actually be struggling to conceal uncontrollable emotions. That is the key to charm—feeding what has been repressed or denied.

the Charismatic Charisma is a presence that excites us. It comes from an inner quality—self-confidence, sexual energy, sense of purpose, contentment—that most people lack and want. This quality radiates outward, permeating the gestures of Charismatics, making them seem extraordinary and superior, and making us imagine there is more to them than meets the eye: they are gods, saints, stars. Charismatics can learn to heighten their charisma with a piercing gaze, fiery oratory, an air of mystery. They can seduce on a grand scale. Learn to create the charismatic illusion by radiating intensity while remaining detached.

An enlightened person has understood something that makes him or her content, and this contentment radiates outward. That is the appearance you want: you do not need anything or anyone, you are fulfilled. People are naturally drawn to those who emit happiness; maybe they can catch it from you. The less obvious you are, the better: let people conclude that you are happy, rather than hearing it from you. Let them see it in your unhurried manner, your gentle smile, your ease and comfort. Keep your words vague, letting people imagine what they will. Remember: being aloof and distant only stimulates the effect. People will fight for the slightest sign of your interest. A guru is content and detached—a deadly Charismatic combination.

the Star Daily life is harsh, and most of us constantly seek escape from it in fantasies and dreams. Stars feed on this weakness; standing out from others through a distinctive and appealing style, they make us want to watch them. At the same time, they are vague and ethereal, keeping their distance, and letting us imagine more than is there. Their dreamlike quality works on our unconscious; we are not even aware how much we imitate them. Learn to become an object of fascination by projecting the glittering but elusive presence of the Star.

the anti-Seducer Seducers draw you in by the focused, individualized attention they pay to you. Anti-Seducers are the opposite: insecure, self-absorbed, and unable to grasp the psychology of another person, they literally repel. Anti-Seducers have no self-awareness, and never realize when they are pestering, imposing, talking too much. They lack the subtlety to create the promise of pleasure that seduction requires. Root out anti-seductive qualities in yourself, and recognize them in others—there is no pleasure or profit in dealing with the Anti-Seducer.

Anti-Seducers come in many shapes and kinds, but almost all of them share a single attribute, the source of their repellence: insecurity. We are all insecure, and we suffer for it. Yet we are able to surmount these feelings at times; a seductive engagement can bring us out of our usual self-absorption, and to the degree that we seduce or are seduced, we feel charged and confident.

In seduction, the key weapon is boldness, refusing the target the time to stop and think.

A lot of people pay too little attention to the details, the signals another person gives. Their senses are dulled by work, by hardship, by self-absorption. We often see this turning off the seductive charge between two people, notably between couples who have been together for years. Carried further, it will stir angry, bitter feelings. Often, the one who has been cheated on by a partner started the dynamic by patterns of inattention.

There is nothing more anti-seductive than feeling that someone has assumed that you are theirs, that you cannot possibly resist them. The slightest appearance of this kind of conceit is deadly to seduction; you must prove yourself, take your time, win your target’s heart. Perhaps you fear that he or she will be offended by a slower pace, or will lose interest. It is more likely, however, that your fear reflects your own insecurity, and insecurity is always anti-seductive. In truth, the longer you take, the more you show the depth of your interest, and the deeper the spell you create.

A seducer never seeks to persuade directly, never parades his or her morality, never lectures or imposes. Everything is subtle, psychological, and indirect.

Remember: seduction is a game of attention, of slowly filling the other person’s mind with your presence. Distance and inattention will create the opposite effect, and can be used as a tactic when the need arises.

Nobody in this world feels whole and complete. We all sense some gap in our character, something we need or want but cannot get on our own. When we fall in love, it is often with someone who seems to fill that gap. The process is usually unconscious and depends on luck: we wait for the right person to cross our path, and when we fall for them we hope they return our love. But the seducer does not leave such things to chance.

The Roué. These types have lived the good life and experienced many pleasures. They probably have, or once had, a good deal of money to finance their hedonistic lives. On the outside they tend to seem cynical and jaded, but their worldliness often hides a sentimentality that they have struggled to repress. Roués are consummate seducers, but there is one type that can easily seduce them—the young and the innocent. As they get older, they hanker after their lost youth; missing their long-lost innocence, they begin to covet it in others.

There is nothing to be gained from trying to seduce the person who is closed to you, or who cannot provide the pleasure and chase that you need.

In all arenas of life, you should never give the impression that you are angling for something—that will raise a resistance that you will never lower. Learn to approach people from the side. Mute your colors, blend in, seem unthreatening, and you will have more room to maneuver later on.

A Siren like Cleopatra tries to have an immediate physical effect on men, giving her victims no time or space to retreat. She uses the element of surprise. The first period of your contact with someone can involve a level of desire that will never be repeated; boldness will carry the day. But these are short seductions. The Sirens and the Casanovas only get pleasure from the number of their victims, moving quickly from conquest to conquest, and this can be tiring. Casanova burned himself out; Sirens, insatiable, are never satisfied. The indirect, carefully constructed seduction may reduce the number of your conquests, but more than compensate by their quality.

The seductive process involves filling someone’s mind with your image. Your innocence, or your beauty, or your flirtatiousness can attract their attention but not their obsession; they will soon move on to the next striking image. To deepen their interest, you must hint at a complexity that cannot be grasped in a week or two. You are an elusive mystery, an irresistible lure, promising great pleasure if only it can be possessed. Once they begin to fantasize about you, they are on the brink of the slippery slope of seduction, and will not be able to stop themselves from sliding down.

(The power of apparently unattainable people is devilishly seductive; we want to be the one to break them down.)

Few are drawn to the person whom others avoid or neglect; people gather around those who have already attracted interest. We want what other people want. To draw your victims closer and make them hungry to possess you, you must create an aura of desirability—of being wanted and courted by many. It will become a point of vanity for them to be the preferred object of your attention, to win you away from a crowd of admirers. Manufacture the illusion of popularity by surrounding yourself with members of the opposite sex—friends, former lovers, present suitors. Create triangles that stimulate rivalry and raise your value. Build a reputation that precedes you: if many have succumbed to your charms, there must be a reason.

Our desire for another person almost always involves social considerations: we are attracted to those who are attractive to other people. We want to possess them and steal them away. You can believe all the sentimental nonsense you want to about desire, but in the end, much of it has to do with vanity and greed. Do not whine and moralize about people’s selfishness, but simply use it to your advantage. The illusion that you are desired by others will make you more attractive to your victims than your beautiful face or your perfect body. And the most effective way to create that illusion is to create a triangle: impose another person between you and your victim, and subtly make your victim aware of how much this other person wants you.

There is nothing like a restaurant full of empty tables to persuade you not to go in.