Facebook, for example, is an extremely efficient way to stay informed about events you might like to attend. But it’s also a guaranteed way to hear about more events you’d like to attend than anyone possibly could attend. OkCupid is an efficient way of finding people to date, but also of being constantly reminded about all the other, potentially more alluring people you might be dating instead. Email is an unparalleled tool for responding rapidly to a large volume of messages—but then again, if it weren’t for email, you wouldn’t be receiving all those messages in the first place. The
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