Shopify. Shopify is the most impressive tech company of the last decade, and perhaps the most courageous. The Canadian firm recognized the huge white space to become the anti-Amazon Amazon. Similar to Amazon’s Pay and FBA (Fulfillment by Amazon) products, Shopify provides payment and fulfillment for third-party retailers. Unlike Amazon, however, Shopify’s CEO could honestly tell Congress it doesn’t use the data it collects from third-party retailers to inform its own competitive product sales. Shopify disrupts Amazon by offering customers the service and value of Amazon without the data and
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