So what’s the recipe of disruption? First, the industry you are entering is the crucial context. Sectors that have raised prices faster than inflation, without an equivalent increase in innovation, are the sectors where disruption is more likely. The DNA of a disruptor can be mapped via the disarticulation of key attributes of firms that have added hundreds of billions in stakeholder value in years vs. decades. The T Algorithm, which I developed in The Four, and have refined since, defines some of these key qualities. The T stands for “trillion”—these are the traits that give a company a
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