Post Corona: From Crisis to Opportunity

by Scott Galloway

CALLING THE CORONA CORPS And we need to take the fight to the virus. Lockdowns are the nuclear option—social distancing and masking are necessary protections against an enemy on the march. Epidemics either burn themselves out (and this one would likely kill millions if we let it do that) or are defeated through aggressive containment measures. South Korea has even published a playbook.45 The proven formula for flattening the curve without putting the economy back in an induced coma is simple: testing, tracing, and isolation. That is, we need widespread testing followed by the swift identification and temporary isolation of everyone who has come in contact with infected people. In a country as large as ours, with the virus as widespread as it is, it would take an army to do that now. Estimates range, but we need something close to 180,000 contact tracers. Fortunately, we have an army waiting in the wings.