Post Corona: From Crisis to Opportunity

by Scott Galloway

“If you need to be right before you move, you will never win. Perfection is the enemy of the good when it comes to emergency management. Speed trumps perfection. And the problem we have in society is that everyone is afraid of making a mistake.”

Value is a function of growth and margins. As they did in the ’90s, many of today’s unicorns have deployed massive capital to achieve the former while not demonstrating the value proposition to achieve the latter.

The eight elements of the T Algorithm are as follows: Appealing to human instinct Accelerant Balancing growth and margins Rundle Vertical integration Benjamin Button products Visionary storytelling Likability