Post Corona: From Crisis to Opportunity

by Scott Galloway

The sun’s progress across the sky and our seasonal orbit around the sun establish an immortal, uniform rhythm. However, our perception of time is not constant. As we age, our frame of reference (the past) expands, and the years move faster.

What we experience is change, not time. Aristotle observed that time does not exist without change, because what we call time is simply our measurement of the difference between “before” and “after.”

Time is malleable, paced by change. And the smallest thing can create unprecedented change. Even something as small as a virus.

many of the trends the pandemic accelerates are negative and weaken our capacity to recover and thrive in a post-corona world.

It took Apple 42 years to reach $1 trillion in value, and 20 weeks to accelerate from $1 trillion to $2 trillion (March to August 2020). In those same weeks, Tesla became not only the most valuable car company in the world, but more valuable than Toyota, Volkswagen, Daimler, and Honda . . . combined.