Google tracks your views, associates it with everything else it knows about you (quite a lot), and uses all that data to sell ads to you and the many cohorts you are part of. Netflix, on the other hand, operates a blue/iOS model. You pay, and you get content. You are the customer, and the content is excellent. YouTube, on the other hand, is worse in quality but free—if you don’t mind the data mining and the chance your children will be turned into white nationalists.