teach brand strategy at NYU’s Stern School of Business. This fall, on Zoom, the class is almost twice the usual size at 280 kids (what I affectionately call students). They are paying $7,000 each. That’s $1.96 million for the semester. Conservatively, the gross margins on this course are 90+ points. Name another business, at this price point, that registers 90% gross margins. Few if any have been able to achieve these economics. Not Hermès, not Ferrari, not Apple.
