Between Amazon and Whole Foods purchases, the Amazon card, and all the “pay with Amazon” merchants, the company has vastly more individualized data than any insurance actuary. And with more and more people working in the gig economy or as long-term freelancers, more and more people are responsible for their own health insurance. If you are one of them, don’t be surprised to hear your Alexa ask, “Are you interested in saving 25% on your health insurance?”
