Once they got into the open field, however, they turned their attention toward protecting their advantage. Defending a market is far easier than creating a new one. How do they do this? Obfuscate. Conceal their monopolistic position with gauzy promotional videos bubbling with buzzwords and extolling their boy genius founder, while pouring millions into K Street lobbying operations and public relations schmoozing. Make CNBC into their bitch and treat the Department of Justice like an annoying kid brother. All to obfuscate the fact that they long
