MIT and Google could jointly craft two-year degrees in STEM. The myth/magic of campuses and geography is no longer a constraining factor—most programs will be hybrid soon, dramatically increasing enrollments among the best brands. MIT/Google could enroll a hundred thousand students at $25,000 per year in tuition (a bargain), yielding $5 billion for a two-year program that would have margins rivaling . . . MIT and Google. Bocconi/Apple, Carnegie Mellon/Amazon, UCLA/Netflix, University of Washington/Microsoft . . . you get the idea. University brands are the premier luxury brands globally, built
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