Peloton riders are fanatics. The wildly popular Official Peloton Member Facebook page has over 330,000 members. This cohort posts 23 times an hour and interacts with high engagement. Just as The League introduces Ivy League socialites to each other, JDate connects Jewish singles, and Raya connects models and the social elite, Peloton could begin connecting fitness-minded singles who become more engaged, riding and swiping.
