Psychologists find that many of our beliefs are cultural truisms:38 widely shared, but rarely questioned. If we take a closer look at them, we often discover that they rest on shaky foundations. Stereotypes don’t have the structural integrity of a carefully built ship. They’re more like a tower in the game of Jenga—teetering on a small number of blocks, with some key supports missing. To knock it over, sometimes all we need to do is give it a poke. The hope is that people will rise to the occasion and build new beliefs on a stronger foundation.
