This is also the stage when retailers begin collecting “in-between” interactions. When someone visits the website, there are the questions that analytics must begin to answer: What are the key products that customers are looking at before buying? How are they engaging with them? Which products are they seeing, which products are they clicking on, and on which product list pages? How should the product merchandising and layout appear on category pages or product list pages? How should product detail pages be formatted? What promotions, offers, and discounts are showing and how frequently?
Enhanced ecommerce in a nutshell
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